Most
companies invest
a huge budget
in
advertising
and communication.
But often, the raised expectations
cannot be satisfied
at the point
of sale. Though
it is exactly
at the POS/POP
where your customers
decide about
buying or not
buying
– there
the effectiveness
and quality
of your sales must
match the customers'
expectations
perfectly.
We
offer you solutions
within the following
fields:
- SALES
COCKPIT
Examination
and optimisation
of sales
basics,
sales strategy,
sales organisation,
sales processes,
sales tools, resources
and channels.
- SALES
TOOLS
Reflection
and improvement
of sales
leadership,
sales technique,
acquisition
technique,
area planning,
assignement
planning,
team structure
and incentives.
- SALES
SKILLS
Team
coaching,
individual
coaching,
sales
training,
assessment
and recruitment
To
aquire your customers'
point of view,
we have developed
the following
Reflection
Tools:
- MYSTERYmarketing
Covert
check
of the front
quality
(Mystery
Shopping,
Mystery
Calls,
POS
&
Mystery
Contacts,
special
issues)
|
- SALESaudit
&
COACHINGaudit
Expert
audit
on-site
of
specific
sales
points,
incl.
POS/
merchandising
standards
|
- SALESflector®
Overall
review
of
the
sales
system
or
particular
fields
of
sales
|
- KAMflector®
In-depth
interview
and
analysis
of
your
key
accounts
(top-customers),
achieve
the
external
view
on
the
company
|
|
